Energy Drinks in South Korea - New Market Report

Energy drinks experienced a sudden downturn in 2013, after enjoying explosive growth in South Korea since 2010. The main consumers of energy drinks are students and young office workers who seek energy drinks when they need to stay awake for studying or overtime work. At on-trade channels, energy drinks mixed with alcoholic drinks became very popular in nightclubs. However, the negative effect of energy drinks has been constantly highlighted since the middle of the review period. Since 2013, it has become mandatory for drinks that contain more than 150ppm of caffeine to specify on their packaging the following warning signs: "high caffeine content", and "caution needed in drinking for children, pregnant women, and people who are sensitive to caffeine".

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Energy Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Full Report Details at
- http://www.fastmr.com/prod/1128234_energy_drinks_south_korea.aspx?afid=301

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Energy Drinks inSouth Koreamarket research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sports and Energy Drinks in South Korea?
* What are the major brands in South Korea?
* What are key new sports and energy drinks launches and what impact impact did they have on #category#?
* Who are the key consumers of sports and energy drinks in South Korea?
* What time of day are sports and energy drinks most commonly consumed?
* What trends motivate people to drink sports and energy drink in South Korea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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