New Market Research Report: Asian Speciality Drinks in South Korea

Asian speciality drinks enjoyed strong growth over the review period due to increasing interest among consumers in health and wellness. In 2015, the category grew by 13% in off-trade value terms. The biggest driver of growth in Asian speciality drinks in South Korea is the strong performance of beverages with red ginseng that target children, such as Red Ginseng Ikikuh (literally meaning "Child Grows Taller") by Korea Tobacco & Ginseng.

Competitive Landscape

Red Ginseng Ikikuh by Korea Tobacco & Ginseng led Asian speciality drinks with a 41% off-trade volume share in 2015. This product saw the biggest increase in value sales in 2015 and it is the fastest-growing product in the Asian speciality drinks category. This product has successfully captured consumers with children, thanks to not only its easy-to-understand name (literally meaning "Child Grows Taller") but also its healthy ingredients.

Full Report Details at
- http://www.fastmr.com/prod/1128053_asian_speciality_drinks_south.aspx?afid=301

Industry Prospects

Over the forecast period, the Asian speciality drinks category is expected to register an off-trade value CAGR of 5% at constant 2015 prices and a volume CAGR of 3%. Growth will continue to be seen as drinks containing red ginseng will become more popular and represent a bigger sales portion of Asian speciality drinks. Because of the growing popularity of this product segment, big beverage companies are expected to enter this category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Asian Speciality Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Asian Speciality Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Asian Speciality Drinks in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Asian Speciality Drinks in South Korea?
* What are the major brands in South Korea?
* Who are the key consumers of Asian Speciality drinks in South Korea?
* Are there specific cultural reasons for consuming Asian Speciality drinks like green tea?
* What recent packaging innovation and market trends have appeared in the past year?

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- Asian Speciality Drinks in France