Bleach in Greece - New Market Research Report

Despite maturity and being a category that lags in terms of investment and innovation, bleach has proven to be a recession-proof category that continues to register positive volume growth. Bleach still has a commodity status in Greece and is seen as synonymous with hygiene. With its very low selling price, sales of bleach benefited from the economic downturn, taking share from toilet liquids, bathroom cleaners and household disinfectants.

Competitive Landscape

Unilever leads in bleach with its Klinex brand. The company held a 57% value share in 2015 with the brand losing ground as the penetration of private label increased. Klinex has a competitive advantage, as alongside its very strong brand name, it is the only brand to offer bleach in a range of formats, including a product in a spray format. Klinex Spray claims to be suitable for all types of surfaces and competes with multipurpose cleaners, household disinfectants as well as other bleach products.

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Industry Prospects

Growth is expected to be negative over the forecast period in value sales at constant 2015 prices, with the category set to post a contracting CAGR of 1%, while volume sales will record a positive CAGR of 1%. Bleach will continue to have a commodity status in Greek households and remain recession-proof over the forecast period. However, consumers will continue to trade down to cheaper products, such as private label and economy brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Greece?
* What are the major brands in Greece?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Greece?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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