New Market Report: Dishwashers in Vietnam

The revival of real estate imposed a positive impact on dishwashers. Real estate has been recovering remarkably since the latter half of 2014 due to the average income increase and new legislation. Since 25 November 2014, foreigners have been allowed to buy houses in Vietnam. As the number of new apartments increases, built-in dishwashers are also expected to benefit from the positive trend of real estate. When people move into their new houses, they are more likely to be willing to buy a new dishwasher. The target customers of dishwashers reside in the upper middle to high-income segment that have become increasingly busy with their high-paid jobs/businesses. As such, more and more consumers are purchasing new built-in dishwashers to save time.

Competitive Landscape

Electrolux led the competitive landscape with a 31% volume share in 2015, followed by BSH Bosch & Siemens HausgerÙ†te GmbH with a 20% volume share and Indesit Co SpA Ltd with a 13% volume share. In terms of higher-end appliances, Electrolux is well known in Vietnam. With a unit price of around VND23.1 million, dishwashers mainly target the high-income segment that is very familiar with Electrolux as an appliance brand. In addition, the company has also been developing perennial connections with major retailers such as Nguyen Kim Trading JSC and Cho Lon Electronics, which makes it unbeatable by other players.

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Industry Prospects

Over the forecast period, dishwashers is expected to record a volume CAGR of 7%. In comparison with the review periodÂ’s volume CAGR of 15%, the category is expected to experience a major slowdown. The main reason for this is that dishwashers is not expected to receive mainstream acceptance by consumers by the end of 2020, while most consumers who are interested in dishwashers already own one.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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