New Market Research Report: Womenswear in France

From: Fast Market Research, Inc.
Published: Fri Mar 11 2016

Womenswear recorded static volume growth for the second consecutive year in 2015. However, value sales of womenswear continued to decline as the average unit price in the category remained on a downwards trend. This can be explained by the success of low-price brands such as Primark, but also the increasing use of price promotions among retailers, especially in the periods immediately preceding annual winter and summer sales. Women are also purchasing apparel over the internet more regularly and they are also purchasing less of their womenswear outside of promotional periods in store-based retail outlets. The constant search for price discounts and bargains became stronger within womenswear in 2015.

Competitive Landscape

Womenswear in France is a rather fragmented category. The three most important players in the category in 2015 were Etam Développement SCA, Groupe Beaumanoir SA and Camaïeu International SAS, each of which maintained a 4% value share. All of these companies have managed to develop vertical integration strategies. Etam Développement owns three different womenswear brands in the country, Etam, Etam Lingerie and 123, while Groupe Beaumanoir operates two brands, Cache-Cache and Morgan, while Camaïeu International has just one, Camaïeu. The majority of sales of all these brands are generated through the significant networks of company-owned and franchised stores that these companies operate across the country.

Full Report Details at

Industry Prospects

The improved prospects for the economic situation in France are set to lead high numbers of French women to pay less attention to their expenditure on womenswear. Physical appearance is gaining increasing importance in French society and women are usually the first to follow emerging fashion trends. Thus, womenswear is expected to recover in volume sales terms over the forecast period, although value sales are set to continue on a downwards trend due to the pressure coming on unit prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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