"Polishes in Poland" Published

Value sales of floor polish decreased by 4% in 2015. One of the main reasons for the continuing decline in sales is the replacement of such specialised products with multi-purpose cleaners from the surface care category. The latter’s efficiency satisfies consumers, which leaves limited need for specialised floor polish. Floor polish generated 11% of total category sales in 2015, and its diminishing popularity is inhibiting the faster development of the whole category.

Competitive Landscape

SC Johnson managed to lead sales with a 48% value share in 2015. Its success was achieved thanks to a well-diversified product portfolio, which the company operates across all polishes categories. Its brands Kiwi, Mr Muscle and Pronto are considered to be of a high quality and effective, which justifies their slightly higher prices when compared with products offered by domestic players.

Full Report Details at
- http://www.fastmr.com/prod/1127146_polishes_poland.aspx?afid=301

Industry Prospects

Over the forecast period, value sales of polishes at constant 2015 prices are expected to stagnate. This will be a result of the further replacement of some products with more widely used universal cleaners. Polishes is set to diminish in importance, particularly among some price-sensitive consumers, who regard such offerings as unnecessary.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Poland?
* What are the major brands in Poland?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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