Microwaves in France - New Study Released

In 2015, about 12% of microwaves sales were directly linked to the creation of about 300,000 new households; a bulk 87% came from equipment renewals while 1% of volume originated from dual-equipment purchases. The household penetration rate of microwaves is high at 86% and is considered as a necessary appliance by more than 75% of the population.

Competitive Landscape

With a 19% volume share, Samsung Electronics led microwaves sales in 2015. One of the company’s core strengths is that it covers all different consumer demands, offering products in entry, mid, upper as well as premium ranges. Samsung also adopted "mega discounting" promotions throughout the year; at entry level for instance, the Samsung MS23F301EFS model was being sold at a price tag slashed by 40% at only €80, ranking it as the best value for money standard microwave in the country.

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Industry Prospects

Overall, microwaves is expected to record a marginally declining volume CAGR over the forecast period; the main reason is the high penetration rate and a predicted extension of the replacement cycle following the recent enforcement of the Hamon law that favours the repair of durable goods. Furthermore, demand is expected to be limited by a slower pace of growth for new households – less than 1% on average for the forecast period versus over 1% in the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in France?
* What are the major brands in France?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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