Childrenswear in Germany - New Market Research Report

Despite the negligible growth in volume sales of childrenswear in 2015, current value sales rose by 1%. This positive development derived from increased demand for premium products, or in some cases even luxury products for children. More German consumers increased their spending on childrenswear, as they were often attempting to create "mini-mes". Exclusive and often more expensive brands were chosen, thereby driving overall value sales.

Competitive Landscape

Due to its comparably large selection of childrenswear and the easy and convenient accessibility of its many stores across the entire country, C&A Mode was able to maintain its strong lead within childrenswear in Germany in 2015. Despite the growing competition from online retailers and providers of premium and luxury brands offering products in their own stores, C&A was able to maintain a value share of 8% in 2015. As one of the few retailers offering childrenswear not only in regular outlets, but also in specialised children’s stores, it enjoys a high level of brand recognition, consumer trust and loyalty.

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Industry Prospects

Childrenswear is set to stagnate in volume terms and in value terms at constant 2015 prices over the forecast period, with even a slightly negative trend in volume terms. The main reason for this rather poor development will remain the progressive decline in the population up to the age of 14. The birth rate is expected to drop again towards the end of the forecast period, thereby reducing the potential for volume growth. As the current premiumisation trend has already driven value sales higher, future sales are anticipated to remain at this level, counterbalancing the negative impact of a declining customer base.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Germany?

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