Newly released market study: Home Insecticides in Vietnam

In order to respond to the increasing market demand for healthy products, key players started manufacturing insecticides with natural oil scents. SC Johnson & Son set a typical example for this trend with the launch of new Raid electric and spray insecticides with eucalyptus oil scent. Most Vietnamese parents use this oil for their babies to prevent them from catching a cold. Additionally, the majority of Vietnamese are comfortably familiar with this smell. Thus, it is considered very healthy to most Vietnamese. The new Raid product successfully tapped into most Vietnamese people’s common perception about toxic insecticides, which mainly factored into the company’s good growth in 2015.

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Competitive Landscape

SC Johnson & Son led the competitive landscape with a 30% retail value share. In 2015, the company launched the new Raid product with eucalyptus oil scent, which largely contributed to helping the company preserve its leading position.

Industry Prospects

Over the forecast period, the government is expected to continue educating people about practical measures to restrain mosquito growth, which will impose negative impacts on home insecticides’ growth in the forecast period. To stimulate future growth, manufacturers are expected to focus on developing new healthy scents to make sure the category will continue growing over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Vietnam?
* What are the major brands in Vietnam?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Vietnam?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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