Market Report, "Mixed Retailers in Venezuela", published

In 2015, the mixed retailer channel continued to witness a fall in number of outlets and a lack of innovation. The number of outlets fell by 2% to 269. Operators focused on trying to offer an attractive product range in existing stores rather than expanding their networks. Import restrictions and complex labour regulations were the main factors behind this.

Competitive Landscape

Department store operator Traki remained by far the most important player in mixed retailers in 2015, commanding a value share of 49%, also ranking fourth in overall retailing with a 2% value share. The company’s share in mixed retailers increased significantly at the beginning of the review period thanks to the opening of new stores, with its outlet network reaching 49 in 2015. The chain focuses on offering low prices to its target audience. It has a lower-middle price positioning, running frequent promotions offering up to 50% discounts on selected products. Traki sought to improve its stores over the review period by making them more comfortable and attractive.

Full Report Details at
- http://www.fastmr.com/prod/1127984_mixed_retailers_venezuela.aspx?afid=301

Industry Prospects

Product availability will be the most important factor driving mixed retailers over the medium term. Operators are expected to find ways to improve their product portfolios in terms of price and variety. While import restrictions remain severe, mixed retailers will likely increase their ranges of more affordable local products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Mixed Retailers channel in Venezuela?
* Who are the leading retailers in Venezuela?
* How are mixed retailers competing against the growth of grocery retailers?
* Are consumers switching towards value retailers or moving upmarket?

Reasons to Get this Report

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