Bleach in Argentina - New Market Study Published

From: Fast Market Research, Inc.
Published: Sun Mar 13 2016

Bleach registered flat retail volume growth in 2015. Consumer preferences are changing, according to industry sources. Historically, in periods of economic crisis and loss of purchasing power demand for bleach increased because it is the most economical household disinfectant. However, this did not happen during 2014-2015 due to the increased supply of cheaper brands and refill packs in surface care, which limited the growth potential of bleach. Consumers prefer to buy specific – not necessarily leading – products instead of disinfecting the house only with bleach.

Competitive Landscape

Clorox Argentina led with a retail value share of 67% in 2015. The companies Ayudín brand continued to dominate the category with a diversified range including Ayudín Original, Ayudín Maxima Pureza , Ayudín Fragancias and Ayudín Desengrasante. These products are available in 1-, 2- and 4-litre HDPE bottles, and plastic pouches, with an option to refill at a cheaper price.

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Industry Prospects

Bleach is expected to register a retail volume CAGR of 1% over the forecast period to reach 231,000 tonnes in 2020, reversing the fall registered over the review period. The low growth will be due to the maturity of the category together with a shift in consumer preferences towards purchasing cleaning products specific to each area of the home. The greater availability of surface care products in refill packs and a wide variety of economy brands will limit growth in bleach over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Argentina?
* What are the major brands in Argentina?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Argentina?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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You may also be interested in these related reports:

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