Bleach in Austria - New Market Research Report

From: Fast Market Research, Inc.
Published: Sun Mar 13 2016

In 2015, bleach continued to suffer from its negative image. With growing awareness of Austrians about their health and wellbeing, many consumers are increasingly concerned about the safety of cleaning products. Consequently, consumers increasingly avoid products such as bleach that are known to feature highly toxic substances. As well as concerns about their own health and safety, many consumers are greatly concerned for the environment and opt for products that are environmentally-friendly and "green" – features not ascribed to bleach.

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Competitive Landscape

Bleach was led by Colgate-Palmolive in 2015 accounting for a value share of 74% generated through its brand Dan Klorix’s good performance. Due to the fact that Dan Klorix is almost the only notable brand in bleach in Austria, the company focused on maintaining its loyal consumer base by providing new launches in the form of limited-edition varieties and relaunches of its existing brand in improved packaging. In 2015, the company saw the biggest increase in value share (after private label).

Industry Prospects

Over the forecast period, bleach is anticipated to continue to be impacted by growing consumer concerns about their own wellbeing as well as about the protection of the environment. With growing awareness about health, consumers are predicted to be even keener to avoid bleach products in the future fearing possible side effects due to prolonged usage. Also, due to the fact that Austrians are already very environmentally aware, they will opt to avoid bleach in order to protect the environment in the future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Austria?
* What are the major brands in Austria?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Austria?

Reasons to Get this Report

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You may also be interested in these related reports:

- Bleach in the US
- Bleach in Bulgaria
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