New Market Research Report: Coffee in China

Retail sales of coffee continued to slow in both volume and current value terms in 2015 due to saturation in instant coffee, which accounted for around 99% of overall retail volume sales in China, particularly in first-tier cities. Instant coffee recorded retail volume growth of just 3% in 2015, this being much slower than the 10% gain registered in 2011 and also the review period average of 6%.

Competitive Landscape

Nestlé (China) Ltd continued to dominate coffee in China in 2015, commanding a value share of 72%, down slightly from 73% in 2014 due to fiercer competition from new players. Nevertheless, the company recorded positive value sales growth in 2015 as it benefited from a strong foothold in instant coffee through Nescafé and robust growth in fresh coffee pods through its Nespresso brand.

Full Report Details at
- http://www.fastmr.com/prod/1127292_coffee_china.aspx?afid=301

Industry Prospects

Coffee is expected to post both steady volume and value growth over the forecast period, with this underpinned by healthy demand from coffee enthusiasts. Fresh coffee is expected to register the best performance over the forecast period, posting a retail volume CAGR of 17% and a value CAGR of 22% at constant 2015 prices thanks to consumers trading up to higher quality products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in China?
* What are the major brands in China?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in China?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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