New Report Available: Dishwashing in Slovakia

Dishwashers recorded a 3% value sales increase in 2015, which was slower compared to the review period CAGR of 5% at current 2015 prices, but very positive. One reason for the positive sales performance of dishwashing is the rising number of dishwashers in Slovak households; the possession rate has increased by one percentage point year on year since 2012. Moreover, strong promotion and new product innovations have attracted consumers to more frequent usage of dishwashing products.

Competitive Landscape

As it is in laundry care, Henkel Slovensko is the most successful company in dishwashing, holding a value share of 33% in 2015. Strong promotion of its brands Somat and Pur and being an innovative leader in the category helps the company maintain its leading position. Moreover, the company is able to be significantly ahead of its competitors, generating a stable sales share each year due to its well-developed distribution network. No significant value share and position changes in the competitive landscape of dishwashing were seen in 2015.

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Industry Prospects

The increasing possession rate of dishwashers will strongly contribute to the rising sales performance of dishwashing over the forecast period. Moreover, the increasing number of products with higher effectiveness, more attractive designs and strong promotions will broaden the appeal and demand for dishwashing products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Slovakia?
* What are the major brands in Slovakia?
* What is the dishwasher penetration rate in Slovakia?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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