Market Report, "Other Hot Drinks in Bosnia-Herzegovina", published

From: Fast Market Research, Inc.
Published: Sun Mar 13 2016

While the average unit price of other hot drinks saw a significant decline of 5% in Bosnia-Herzegovina in 2015, this failed to drive a significant increase in demand. Advertising of products in the category remains weak, with players not investing significantly in capturing consumer attention. The only positive example is that of the US-based manufacturer, Reach Companies with its Magic Straws brand. The company uses standalone product displays positioned in premium store positions to boost visibility and prompt impulse purchases.

Competitive Landscape

Nestlé Adriatic doo and Kras Trgovina doo lead other hot drinks in Bosnia-Herzegovina, with respective retail value sales shares of 36% and 18% in 2015. Nestlé markets Nesquik, the strongest brand in the category, instantly recognisable on store shelves due to its bright yellow packaging design. While Kras Trgovina’s Kras Express brand is not as recognisable, it still has a strong tradition in Bosnia-Herzegovina, being particularly appealing to parents that recognise the brand from their childhood.

Full Report Details at

Industry Prospects

Other hot drinks in Bosnia-Herzegovina is set to benefit from improvements in the economic environment over the forecast period, which will enable a growing number of consumers to afford regular consumption of these products. Furthermore, an important segment was neglected until the very end of the review period, namely impulse consumption. This will be an important growth driver over the forecast period, with manufacturers increasing their focus on single-serving packs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Bosnia-Herzegovina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?

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