Laundry Care in Sweden - New Report Available

It is becoming all the more difficult for consumers to distinguish between and evaluate the merits of new innovations as laundry packaging is constantly claiming new and improved formulations. Based on storecheck observations, innovation within laundry care continues to focus on improved effectiveness and new and/or milder scents. For example, the packaging of the Via laundry detergent range states that its latest formulation is its "best washing power – even in short washing cycles". Similarly, the packaging of Ariel Actilift states a new milder scent, while ICA Skona’s packaging claims a new improved formula.

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Competitive Landscape

Unilever Sverige AB continued to lead the category in 2015 with a value share of 40%. Unilever’s leadership can be attributed to a number of factors. In particular, the company’s Via brand enjoys a high level of consumer loyalty and recognition and is widely distributed through grocery retailer outlets. Additionally, the company’s role as innovator within laundry care helps to maintain its position, as demonstrated by the launch of liquid detergent tablets in late 2013 under its Via brand.

Industry Prospects

Value sales over the forecast period will continue to be driven by consumer demand for convenience, greater efficacy and ease of use. An increase in the Swedish population will ensure a rise in demand for laundry care products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Sweden?
* What are the major brands in Sweden?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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