Heating Appliances in Vietnam - New Study Released

Heating appliances grew by 7% to reach 93,300 units in 2015. The category witnessed a continuously declining trend over the course of the review period from 32% growth in 2010 to 7% in 2015. Because winter only lasts for around three months in some Northern provinces, heating appliances are hardly used for the rest of the year. Furthermore, many air conditioners have a heating function. As a result, it is more practical for most consumers to invest in air conditioners that can be used throughout the year rather than buying separate heating appliances.

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Competitive Landscape

Sunhouse Group JSC led the competitive landscape with a 34% volume share in 2015, distributing two leading brands, namely Sunhouse and Unimax.

Industry Prospects

Over the forecast period, heating appliances is expected to see a record volume CAGR of 5%. In comparison with the review period’s volume CAGR of 11%, the category is predicted to see a dramatic downward trend. Its inability to compete against air conditioners is expected to be a main factor in its declining prospective performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Vietnam?
* What are the major brands in Vietnam?
* Are central heating units inhibiting potential growth for electric fires?
* Has innovation in panel heaters led to an upturn in fortunes for the category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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