Irons in the US - New Market Study Published

The irons market has remained fairly flat in recent years, holding steady at a volume CAGR of under 1% between 2010 and 2015. As a mature market, many irons purchases represent replacement rather than category growth. As a fairly indispensable home appliance, the market tends to bifurcate with an economy tier, which competes largely on price, and a more premium tier, which competes on a variety of features and design points such as retractable cords, minimal water drip, and steam features.

Competitive Landscape

Black & Decker brand continued to hold the largest share of the market in 2014 with 27% by value. Black & Decker offers a number of lower-cost models at major retailers, which helps to move large numbers of units.

Industry Prospects

Manufacturers of irons will continue to look to clothing trends as a potential threat to category growth, as wrinkle-free fabrics and materials which do not require ironing will continue to limit many consumers’ use of these products. Emphasis on steam features and space-saving design are likely to remain important as consumers in smaller spaces seek to get the most out of their products whilst also minimising storage needs.

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- http://www.fastmr.com/prod/1126543_irons_us.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in USA?
* What are the major brands in USA?
* What is the most common cooking appliances in USA?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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