Market Report, "Surface Care in Macedonia", published

In 2015 surface care achieved value sales growth of 3%, reaching MKD343 million. Volume sales of all surface care categories were positive, ranging from marginal growth to 3% in 2015. Due to rapid urbanisation, which included continued expansion of living and business space, volume sales remained stable. The average current unit price of surface care products increased by 1% on average in 2015.

Competitive Landscape

SC Johnson & Son led surface care in Macedonia in 2015, recording a growing value share of 16% due to the high level of popularity of its Pronto and Mr. Muscolo brands. Colgate-Palmolive ranked second with a value share of 13% mainly as a result of the popularity of its Ajax brand, which was the leading brand within surface care in Macedonia with an identical value share in 2015.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/1127198_surface_care_macedonia.aspx?afid=301

Surface care is forecast to achieve a value CAGR of 2% at constant 2015 prices and sales are expected to reach MKD384 million by 2020. Parallel with the growth of the nation’s economy and the continued trend of quality of life improvement and rapid urbanisation, surface care is expected to continue its volume and value growth. Over the forecast period, more specialised surface care products are expected to be launched, although multi-purpose cleaners are forecast to be the fastest-growing products after kitchen cleaners mostly due to the high level of their product versatility.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Macedonia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Macedonia?
* What are the major brands in Macedonia?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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