Now Available: Other Hot Drinks in Georgia

From: Fast Market Research, Inc.
Published: Tue Mar 15 2016

The currency rate fluctuation of 2015 affected the category significantly in terms of average unit price. The number of consumers does not grow significantly from year to year, and the major group consuming chocolate-based flavoured powder drinks (the only product in the category) are young children. Regardless of the increase in prices, consumption did not decline.

Competitive Landscape

Krasny Oktyabr MKF OAO gained the leading position with a 23% value share. Its Zolotoy Yarlyk brand has been present in Georgia for many years, and in addition to being consumed as a hot drink is also commonly used as an ingredient in baking. Its presence in modern grocery retailers strengthened its position. The second player was Nestlé with its Nestlé brand accounting for 22% of value sales of other hot drinks. The brand is specifically designed for young children: there is a range of cartoon characters shown on each package.

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Industry Prospects

The mature category of other hot drinks is expected to record stable, low volume growth over the forecast period. The products within the category are not essential items and are considered as a type of dessert for children. Therefore, the current prices are expected to be dependent on the currency rate (as all of the products are imported). However, constant prices are supposed to be stable in growth terms.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Georgia?
* What are the major brands in Georgia?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

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