"Food Preparation Appliances in the United Arab Emirates" Published

Food preparation appliances are benefiting strongly from a growing focus on diet and nutrition in the United Arab Emirates, with this being linked to widespread weight problems. The country has one of the highest rates of obesity in the world, with 35% of the population aged 15-years-old and over being obese in 2015 and a further 36% overweight. There was meanwhile a growing media focus on the dangers of excess weight at the end of the review period, with a particular focus on the country's high diabetes rate. A growing number of consumers are thus seeking to eat healthier diets and to increase their consumption of fruit and vegetables, while time-pressed lifestyles are encouraging the use of food preparation appliances in the preparation of these foods. Food preparation appliances thus saw the strongest retail volume growth across consumer appliances in 2015 at over 18%.

Competitive Landscape

Groupe SEB was the leading player in food preparation appliances in 2015 with a steady 18% retail volume share. This company's Moulinex brand has a strong presence across food preparation appliances and leads in blenders with 28% share, with this being the most significant product area. The brand benefits from strong consumer trust, although it is facing strong price competition in some areas, such as hand blenders and citrus pressers.

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Industry Prospects

The health and wellness trend is expected to blossom further in the United Arab Emirates in the forecast period. There is expected to be an increasing government and media focus on encouraging consumers to lose weight, with TV programmes and magazine articles focusing on healthy eating and exercise. This trend is expected to drive strong growth for home-made smoothies, juice and soup and to encourage consumers to add more fruit and vegetables to their diets, which will in turn support strong sales growth for food preparation appliances.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in United Arab Emirates market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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