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[ClickPress, Tue Mar 15 2016] Consumers perceive air care as a non-essential product type. As a result, the core demand is from high/middle-income and high-income households. Moreover, given the modest GDP growth recorded by Peru in 2014 and 2015, some middle-income consumers opted to purchase cheaper brands or buy their favourite brand less frequently. As a result, air care posted a 3% increase in current terms in 2015, lower than the 5% rise in 2014.
Intradevco Industrial is the clear leader of air care, recording a 54% value share in 2015. The company benefits from its range of affordable products with strong availability in traditional and modern retail channels. In addition, it carries a good range of fragrances and offers spray/aerosol air fresheners and electric air fresheners. It does not have plans to offer gel or candles.
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Over the forecast period, air care is expected to grow at a CAGR of 2% at constant 2015 prices, reaching n/s69 million in 2020. Since products in this category are considered non-essential, consumers will focus their expenditure on other kinds of home care goods, in a period where the main threat is the slowing economy.
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Peru with research from Euromonitor's team of in-country analysts.
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If you're in the Air Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Peru market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Air Care in Peru?
* What are the major brands in Peru?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?
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