Recently published research from Euromonitor International, "Sportswear in Ukraine", is now available at Fast Market Research
[ClickPress, Tue Mar 15 2016] In 2015 many Ukrainians faced the need to economise on many unnecessary products following the strong local currency devaluation in both 2014 and 2015 (from UAH7.99 per US$1 in 2013 to UAH21.65 per US$1 in 2015, according to Euromonitor International). The importance of sports, not particularly high even prior to the crisis, diminished with many people focusing on political news and their own economic problems instead of taking care of their physical shape. Besides, sportswear of international brands became unaffordable for a number of Ukrainians. As a result of the drop in sportswear purchasing, value sales dynamics increased by only 1% despite high price increases, translating into UAH12.2 billion retail value sales.
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In 2015 sportswear in Ukraine was led by adidas Ukraine and Delta Sport (operating on behalf of Nike Inc), accounting for 10% and 9% of its value sales respectively. Both adidas and Nike can boast of their long-standing presence in the country and high consumer recognition and loyalty to the brands, which are additionally enhanced by advertisement campaigns not only in mass media but also through sponsorship of diverse sports events.
Over the forecast period sportswear is hardly a expected to be a priority type of products for Ukrainians to buy frequently. The most essential purchases will be for schoolchildren but in many cases parents will be fine about buying non-branded sportswear. The category will demonstrate falling constant value sales up to 2018 with economy products negatively affecting its potential. With time, provided the economic stabilisation steps in and consumer confidence rises, Ukrainians are likely to demonstrate more attention to sports, thus allowing sportswear to turn to positive sales dynamics. Nonetheless, overall the category is expected to grow at a -2% CAGR at constant 2015 prices with the review CAGR of -4% not overcome.
Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Ukraine with research from Euromonitor's team of in-country analysts.
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If you're in the Sportswear industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sportswear in Ukraine market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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