Just Published: "Sportswear in Thailand"

Thai consumers are becoming increasingly interested in exercising. Many of them have sporty and active lifestyles and add exercise as a part of their daily routine. Urbanised consumers in particular tend to spend time at the gym, and fitness and health clubs and they are registering more memberships. Popular sports include golf, yoga, boxing, fitness, cycling, badminton, swimming, football and basketball. Both Thai men and women therefore have a high interest in owning collections of sportswear, both footwear and apparel.

Competitive Landscape

Due to strong brand loyalty, adidas and Nike continued to achieve leading positions in 2015 within sportswear. Within the fragmented landscape of sportswear, adidas by adidas Thailand Co Ltd led overall with an 8% value share in 2015. Nike by Nike Inc followed closely behind. Other existing brands include Reebok, Puma, Vans and Converse. Certain local brands fare well against international brands. Nanyang and Breaker are popular sports footwear offering affordable prices and are well known amongst schoolchildren.

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Industry Prospects

Over the forecast period, sportswear is expected to benefit from the fast-growing trend and adoption of active lifestyles among Thai consumers. A robust sales performance will be mainly driven by an increasing number of people who are becoming addicted to sporting activities in their daily routines. Greater penetration of gyms, fitness and health clubs will be witnessed in not only Bangkok and urban cities but also other provinces nationwide.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sportswear in Thailand?
* What are the major brands in Thailand?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?

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