Now Available: Dishwashers in Australia

Volume sales of dishwashers reached 539,000 units in 2015 as the category increased by 3% in volume. Strong growth continued to be seen in the Australian housing market in 2015, although much of this was centred on the country’s two largest metropolitan areas of Sydney and Melbourne. Among the reasons driving growth in housing market is the low interest rates which subsist in Australia. In addition, tax advantages such as negative gearing also continued to make property investment an appealing option for many. The strong growth being seen in housing prices in Australia helped to fuel strong demand for housing renovations as well as homeowners sought to increase the value of their investments, leading to strong growth in dishwashers throughout the year.

Competitive Landscape

Sales of dishwashers in Australia continue to be dominated by international players. Robert Bosch Australia Pty Ltd remained the leading player in dishwashers in 2015 with a volume share of 23%. The company and its eponymous continue to enjoy strong loyalty and high recognition due to the reputation that Bosch dishwashers have for high quality. The company has successfully identified the integrated design trend and it continues to focus on built-in dishwashers that are height adjustable and which fit perfectly into kitchen cabinetry.

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Industry Prospects

The strong growth which was experienced in the housing markets of Australia’s major cities, particularly Sydney and Melbourne, during 2014 and 2015, is considered unlikely to continue over the forecast period as fast-rising prices and regulatory moves to tighten lending are likely to make housing less attractive to investors. The deflation that is expected in the housing market during 2016 and beyond is set to have a negative effect on growth rates in dishwashers as well, with the category expected to increase in volume at a CAGR of 3% over the forecast period, two percentage points slower than the 5% in volume CAGR registered in the category over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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