Just Published: "Footwear in Turkey"

The performance of footwear in 2015 was shaped by two conflicting developments, leading to rising value sales, despite volume sales recording a decline in the year. On the one hand, footwear continued to record a good performance in value terms due to the ongoing shift from unbranded products to branded products. This trend was further stimulated by the increasing availability of registered footwear, due to the increasing number of outlets of the leading branded companies.

Competitive Landscape

Ziylan Ayakkabi continued to lead footwear in 2015, with a value share of 5%. The company operates some highly-established and well-known brands, such as Kinetix, Polaris and Lumberjack. In addition, the company extended its network of outlets, which also further consolidated its position within the competitive landscape of footwear in 2015. Apart from its own stores, many of its brands have strong availability within other footwear specialist retailers and department stores.

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Industry Prospects

Over the forecast period, with the increasing penetration of chained apparel and footwear specialist retailers, the shift from unregistered and unbranded footwear to branded footwear is expected to continue, which will have a positive impact on the overall performance of footwear. Consequently, footwear is expected to record a positive value CAGR of 2% at constant 2015 prices in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Footwear in Turkey?
* What are the major brands in Turkey?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

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