"Dishwashing in Colombia" now available at Fast Market Research

Liquid hand dishwashing is rapidly gaining the preference of consumers thanks to the strong promotional activity for brands such as Salvo, which emphasises economy, cleanliness in the application, convenience and performance, and Loza Crem, which is focused on offering innovative packaging systems. Liquid hand dishwashing products are also including other attributes to make them more attractive including antibacterial properties, fresh and pleasant fragrances and ingredients to take care of the skin.

Competitive Landscape

Axion from Colgate-Palmolive & Cia is the leading brand in Colombia. Its leadership is supported by a very long presence in Colombia and a brand construction that for years has prompted consumers to think of Axion when thinking about dishwashing. Axion built its reputation when consumers were still used to solid or bar dishwashing products. The brand has evolved and it is focusing now on liquid dishwashing, which is offering dynamism in the category.

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Industry Prospects

It will be hard for automatic dishwashing to take away significant share from hand dishwashing. Penetration of dishwashers will grow but the dynamics will not be strong enough to significantly change the category panorama over the forecast period. Instead, solid and liquid hand dishwashing products will star in the biggest battle in the forecast years. Liquids will gain more share as manufacturers will continue educating consumers regarding their advantages compared to solid forms. Liquid hand dishwashing has focused on taking down the paradigms related with the higher cost of those products as brands are promoting liquid hand dishwashing products as higher yielders. Added to a less messy and cleaner application, this could lead to a significant growth of liquids over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Colombia?

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