New market study, "Bottled Water in Vietnam", has been published

Bottled water witnessed strong off-trade current value and volume growth in 2015. Consumers’ growing health-consciousness benefited bottled water, as they opted for healthier alternatives. This thus saw some consumers cut back their intake of other soft drinks, particularly carbonates, which are high in sugar, and switch to healthier variants, including bottled water. More small local manufacturers also emerged in bottled water, as they fought to offer lower prices than the existing players as a competitive edge.

Competitive Landscape

Suntory PepsiCo Vietnam Beverage saw a slight decline in its off-trade volume share to 30% in 2015, although it maintained its lead in bottled water. The decline in its off-trade volume share was due to the emergence of new local players which sought to offer lower-priced alternatives to low-income and price-conscious consumers. On the other hand, the established presence of its Aquafina brand managed to retain the interest of a significant proportion of consumers, as they trust its quality.

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Industry Prospects

Bottled water is expected to register a positive off-trade value performance at constant 2015 prices and also a positive off-trade volume performance over the forecast period. Consumers’ reliance on bottled water, as a basic need in view of tap water not being potable in Vietnam, will remain the basic driver of sales of bottled water over the forecast period. This will also support the demand for bulk sales of bottled water, especially from households, which see it as a more convenient alternative.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Vietnam?
* What are the major brands in Vietnam?
* How important is the direct selling method of distribution in Vietnam for bottled water sales?

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