Market Report, "RTD Tea in Ireland", published

RTD tea experienced off-trade current value growth of 5% in 2015, to reach €1 million. Whilst RTD tea is a relatively small category, sales continued to witness growth, as consumers increased their intake of alternative soft drinks to carbonates. As RTD tea is still not a traditional product, it is likely to take consumers significantly more time to become accustomed to it in Ireland. In addition, it carries a relatively high unit price compared with other soft drinks, which can also deter consumers from making impulse purchases.

Competitive Landscape

Unilever Ireland continued to dominate RTD tea in 2015, with an off-trade value share of 55%. There are only two main brands within this category: Lipton, the leading brand, owned by Unilever; and Nestea, owned by Coca-Cola HBC Ireland. It is noteworthy, however, that Nestea continued to gain significant value share in Ireland in 2015, at the expense of Lipton.

Full Report Details at
- http://www.fastmr.com/prod/1128355_rtd_tea_ireland.aspx?afid=301

Industry Prospects

RTD tea is expected to record an off-trade value CAGR of 4% at constant 2015 prices over the forecast period to 2020, to reach €2 million. More consumers are likely to increase their consumption of RTD tea, although growth is likely to be at a slower rate than the value CAGR registered over the review period. This is due primarily to an expected increase in the number of RTD coffee products, which are a possible alternative for RTD tea.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Ireland?
* What are the major brands in Ireland?
* What flavors of RTD Tea, like green tea, are the most popular in Ireland?
* Who is the consumer profile of RTD tea drinkers in Ireland?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Ireland?

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