Bottled Water in Denmark - New Report Available

Functional bottled water registered retail volume growth of 83% in 2015. The category, which grew from a low base, accounted for less than 1% of retail volume sales in 2010 but its share increased to 16% in 2015. The category was clearly boosted by surging sales of the Swedish functional bottled water Vitamin Well, while sales of Glacéau VitaminWater from Coca-Cola Tapperierne remained to be relatively stable and less dynamic. Sales of functional bottled water (vitamin water) increased by 344% from 2012 to 2013 in Coop outlets, and by 218% during the first five months of 2014 compared to the same period in 2013. Sales also surged in 7-Eleven outlets, mainly in bigger cities. Functional bottled water, and especially Vitamin Well, is purchased by health-conscious consumers, who often buy a sandwich or a chicken skewer and functional bottled water instead of a hot dog.

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Competitive Landscape

Aqua D'Or Mineral Water A/S remained the clear leader in bottled water in 2015, with 35% of retail volume sales. The company is a long-term leader in Denmark, where its Aqua d’Or is a top brand, which accounted for 29% of retail volume sales in 2015. The company’s second biggest brand in 2015 was Denice, which accounted for 5% of retail volume sales. The player benefits from early-mover advantage, as it was among the first major sellers of bottled water as the category took off in Denmark.

Industry Prospects

Functional bottled water is expected to be the key driver of the category over the forecast period, with product developments driven by Swedish company Vitamin Well. The drink being sold by the company caters perfectly to increasing demand for a healthy and balanced lifestyle, meaning the company could benefit from one of the strongest and longest-lasting trends.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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