Market Report, "Surface Care in Denmark", published

From: Fast Market Research, Inc.
Published: Wed Mar 16 2016

By introducing its new Ajax Swan-labelled line in 2014, thereby certifying the environmental-friendliness of its products, Colgate-Palmolive was one of the first international manufacturers to adapt to local green preferences. As in other home care categories, sustainability was also a key trend in 2015 in surface care. However, it is mostly private label options which offer sustainable and allergy-friendly products as international manufacturers lag behind. The introduction of Swan-labelled products under the Ajax brand helped Colgate-Palmolive to perform well in 2015.

Competitive Landscape

Full Report Details at

Colgate-Palmolive A/S continued to lead surface care in 2015 with a value share of 33%. This leading position is due to the popularity of its leading Ajax brand, which is widely recognised by Danish consumers. Ranked second in 2015 was Matas A/S with a value share of 13%.

Industry Prospects

The current green trend is likely to continue in surface care. Sustainable private label lines like Grøn Balance and Änglamark are expected to reap the benefits of this, while international manufacturers which fail to adapt to local preferences risk losing share.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Denmark?
* What are the major brands in Denmark?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Surface Care in Turkey
- Surface Care in Japan
- Surface Care in Morocco
- Surface Care in Greece
- Surface Care in Switzerland

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »