Air Care in Azerbaijan: New research report available at Fast Market Research

After its devaluation in February 2015, the national currency dropped by 34% and the number of price-sensitive consumers not willing to spend money on non-essential home care products increased significantly. Air care is not considered as essential by Azerbaijani consumers. Moreover, the number of articles in the media about air care being harmful to human health has increased. However, demand for air care products that have an attractive design and help to create an attractive ambience persists, among households with high and middle income levels, as such products help to create an image of wealth.

Competitive Landscape

SC Johnson OOO continued to lead air care with a 36% value share in 2015. Moreover, the company posted the second-highest retail value growth of the year, with an 18% sales rise. The company benefits from a great brand-awareness, boosted by its investments in advertising campaigns over the review period. The increased distribution coverage of its brands Oust and Glade had the most significant impact on its performance in 2015. Glade, especially, enjoyed a wide presence in all kind of retail channels, which sold a variety of its fragrances (Japanese gardens, different flowers scent, anti-tobacco, etc). Both brands are at the mid-priced platform, which is the most attractive to key consumers.

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Industry Prospects

Air care is far from saturation and there is room for development as only spray/aerosol air fresheners enjoy a quite significant presence and notable retail sales. Wider distribution coverage and an increasing number of mid-priced and economy brands with successful price discounting campaigns are expected to be among the main drivers of growth in air care in Azerbaijan over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Azerbaijan?
* What are the major brands in Azerbaijan?

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