Just Published: "Tea in Ukraine"

Increasing prices and decreasing purchasing power had a negative impact on tea sales in Ukraine in 2015. On the one hand, on-trade sales were hit as people spent more time at home and reduced unnecessary spending in restaurants, bars and cafes. On the other hand, some Ukrainian consumers reduced spending even on home-consumed tea, despite the fact tea is perceived as a necessity by locals, has a good reputation and is already a traditional drink for the majority of households. Partially, the reduction was due to the making of tea from herbs picked by consumers themselves, while other consumers reduced consumption by using less tea for the same portion of hot water or reused tea for another cup of tea.

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Competitive Landscape

Orimi Trade remained the leading player in tea in 2015, accounting for a value share of 18%. The company’s Greenfield, Princess Java and Tess brands are well known among Ukrainian consumers thanks to intense marketing, including via TV, during the review period. Unilever Ukraine TOV ranked second in 2015 with a value share of 12%. The company’s Lipton and Beseda brands have a very good reputation among consumers, partially due to strong marketing support during the review period.

Industry Prospects

The difficult economic situation and low consumer purchasing power will continue to affect the dynamics of tea over the forecast period in Ukraine. Negative growth will result from the economic recession and its influence on declining purchasing power, with consumers considering their purchases more carefully, even with regard to such traditional drinks as tea.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Ukraine?
* What are the major brands in Ukraine?
* Is loose leaf tea available in Ukraine?
* Is there a shift from unpackaged to packaged tea in Ukraine?

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