New Report Available: Food Preparation Appliances in Austria

From: Fast Market Research, Inc.
Published: Wed Mar 16 2016

Food preparation appliances witnessed another strong year in 2015 amidst growing health and wellness awareness, which is encouraged more Austrian consumers to take an interest in healthy nutrition. The majority of food preparation appliances categories, including blenders, citrus pressers and juice extractors, enable the easy preparation of healthy and nutritious meals, snacks and drinks at home. This makes them an increasingly popular choice among health-conscious Austrian consumers.

Competitive Landscape

Sales of food preparation appliances continued to be led by De’Longhi-Kenwood GmbH in 2015 with its well-known Kenwood brand. The company enjoys high levels of awareness and trust among Austrian consumers due to its longstanding history in the country. Kenwood branded food preparation appliances are known for their durable quality and competitive prices. The company further supports its leading position through frequent product launches tailored to current consumer trends, particularly health food-related appliances in recent years.

Full Report Details at

Industry Prospects

Over the forecast period, sales of food preparation appliances are expected to continue benefiting from the strengthening health awareness of Austrian consumers, which is set to drive demand for lighter food and healthier nutrition and it is also expected to stimulate interest in raw food. As such, volume sales of food preparation appliances are expected to continue growing at a healthy pace over the forecast period. In particular, the growing consumer interest in fruit and vegetable smoothies is expected to drive sales, placing juice extractors and smoothie makers among the key growth categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Food Preparation Appliances in Austria?

About Fast Market Research

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You may also be interested in these related reports:

- Food Preparation Appliances in India
- Food Preparation Appliances in Venezuela
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- Food Preparation Appliances in Australia

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