Now Available: Air Care in Vietnam

From: Fast Market Research, Inc.
Published: Thu Mar 17 2016

Rising awareness about health issues related with air care usage played a significant role in restraining the category’s growth in 2015. During the review period, the media have been filled with articles warning the consumers about harmful substances found in most air care products which can potentially cause lethal diseases. As a result, more people decided to stop purchasing air care products to protect their family’s health.

Competitive Landscape

SC Johnson & Son led the category with 29% retail value share. The company’s Glade brand has been available on the market for a long time, which greatly helped in building the strong prestige of its air care products on the market. Furthermore, armed with enormous capital resources, SC Johnson & Son is also more capable than most other players in terms of investing heavily in marketing campaigns to reinforce brand awareness.

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Industry Prospects

Candle air fresheners, electric air fresheners and liquid air fresheners are expected to remain negligible over the forecast period because Vietnamese consumers are not very interested in air care products in general. They will tend to refrain from trying out new products. As a result, retailers will not see any reason in importing these kinds of products. Moreover, because consumers are not very interested in air care products, the category’s forecast performance is expected to rely significantly on small shops, offices and hotels, where it is important to keep a refreshing public environment for everybody.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Vietnam?
* What are the major brands in Vietnam?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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You may also be interested in these related reports:

- Air Care in Japan
- Air Care in Thailand
- Air Care in Turkey
- Air Care in the Czech Republic
- Air Care in Norway

Company: Fast Market Research, Inc.
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