Laundry Care in Peru - New Market Study Published

From: Fast Market Research, Inc.
Published: Thu Mar 17 2016

The best performing category in 2015 was standard liquid detergents, which rose by 10% in current terms and by 7% in volume terms. Peruvian consumers were looking for detergents with higher value, even though distribution was still mainly limited to modern retailers as low- and middle-income consumers believed that liquid detergent was more expensive than powder.

Competitive Landscape

Laundry care is a very competitive environment, with frequent promotions and offers. Within powder detergents, 20% price reductions or 3-for-2 offers are frequent for brands such as Ariel, Ace, Sapolio and Bolivar. All of these brands are available through supermarkets and hypermarkets.

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Industry Prospects

Over the forecast period, laundry care is set to grow at a CAGR of 4% at constant 2015 prices, reaching PEN2,564 million in 2020. Volume sales are set to grow at a CAGR of 3%. Growth is set to be slightly higher than GDP, as the penetration of washing machines will continue to grow, albeit at a lower rate than over the review period. The main threat to growth is a slowdown in the Peruvian economy.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Peru?
* What are the major brands in Peru?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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You may also be interested in these related reports:

- Laundry Care in Turkey
- Laundry Care in Japan
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