Air Care in South Africa - New Report Available

Air care continued to witness positive current value growth in 2015 as urban dwellers continued to seek products that can neutralise odours. Higher income earners also increasingly turned towards air care products that could provide their homes with a distinctive ambience. As such the category posted positive current value growth of 7% in 2015.

Competitive Landscape

SC Johnson & Son continued to lead air care in 2015 with a value share of 39%. It was followed by Reckitt Benckiser and Tiger Consumer Brands Ltd with shares of 28% and 18% respectively. These players dominate with their leading air care brands, Glade, Air Wick and Airoma.

Industry Prospects

Air care is anticipated to increase at a constant 2015 value CAGR of 1% over the forecast period. Although all categories of air care are expected to see positive CAGRs, electric air fresheners is likely to see the most dynamic CAGR in constant 2015 value terms. This is based on growing consumer demand for more sophisticated products and the heavy discounting of products within the category.

Full Report Details at
- http://www.fastmr.com/prod/1126865_air_care_south_africa.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in South Africa?
* What are the major brands in South Africa?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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