"RTD Tea in Colombia" now available at Fast Market Research

In 2015, RTD tea continued its superior performance by generating a volume expansion of 25%, aided by an increase in purchasing power, a stronger health and wellness trend and firms’ innovation. Health and wellness concerns have deepened in the Colombian market, and this has caused a significant number of consumers to switch from carbonates, which are considered unhealthy products, to soft drinks options perceived as healthier such as RTD tea. Although RTD tea is not typically considered a healthy soft drinks option, in Colombia it is perceived as having more health benefits than carbonates.

Competitive Landscape

Postobón SA consolidated its category leadership in 2015 with a value share of 61%, significantly higher than 56% in 2014. This important increase was due to its entry in carbonated RTD tea with its Twist brand, which was well received by the Colombian market and competed with SunTea in the economy segment thanks to an affordable unit price. Moreover, the firm’s leadership is supported by the strong positioning of its Mister Tea brand and its well-established distribution network.

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Industry Prospects

Over the forecast period, RTD tea will continue expanding and achieve a 6% CAGR in volume terms within the off-trade channel, thanks to the increases in disposable incomes and consumers looking for healthier alternatives. In 2015-2020, the Colombian economy will continue growing, albeit at a lower rate than in 2015 because of the end of a commodities boom in the international market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Colombia?
* What are the major brands in Colombia?
* What flavors of RTD Tea, like green tea, are the most popular in Colombia?
* Who is the consumer profile of RTD tea drinkers in Colombia?

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