Now Available: Air Treatment Products in Austria

From: Fast Market Research, Inc.
Published: Thu Mar 17 2016

Air treatment products remained a niche category within consumer appliances in Austria at the end of the review period as the majority of Austrian consumers sees no significant benefit in the purchase and usage of these kinds of appliances. Rather, air treatment products are often regarded with scepticism due to their high energy consumption at a time when many Austrians are concerned about saving money and preserving the environment. As such, air treatment products registered a fairly stagnant performance in volume terms across the entire review period as well as a tendency to decline in current value terms in 2015.

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Competitive Landscape

Sales of air treatment products continue to be led by Honeywell Austria Gesmbh, which achieved further volume share gains in a declining sales environment due to its strong reputation as a high-quality brand. The Honeywell brand is present across air treatment products and it remains particularly strong in cooling fans, a category in which it leads. The company is also the second leading player in dehumidifiers.

Industry Prospects

Over the forecast period, air treatment products are expected to register a similar performance as seen over the review period, with the general mood characterised by moderate volume growth but declining value sales. Despite global warming, the Austrian climate is expected to remain largely exempt from extreme weather conditions, thereby significantly limiting the need for the purchase of air treatment products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Austria?
* What are the major brands in Austria?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Austria?

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