New Study: Home Insecticides in the Czech Republic

From: Fast Market Research, Inc.
Published: Thu Mar 17 2016

In June and July 2015, the Czech Republic was hit by a heat wave, with record high temperatures being recorded. This resulted in stronger demand for home insecticides, particularly in comparison to the previous two years, which saw cooler weather and smaller insect populations. As a result, all product areas in home insecticides returned to volume sales growth in 2015, following two years of decline.

Competitive Landscape

HomeBrands is the clear leader in home insecticides and accounted for over 44% value share in 2015. The company benefits from offering well-established Czech brand Biolit, which has been available in the country for a number of decades. Biolit enjoys strong consumer trust and also benefits from offering affordable prices. Many consumers also continue to buy Biolit believing it to be Czech-owned, although its GBO has been Unilever since 2013, when this company acquired previous owner Bochemie and changed this company's name to HomeBrands.

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Industry Prospects

Consumers are expected to become increasingly demanding within home insecticides in the forecast period, with many being keen to avoid the unpleasant odour traditionally associated with these products. Odour-free and fragranced products are thus likely to gain share. Natural home insecticides could also see a strong performance in the forecast period, particularly products that promise to protect air quality, health and the environment. Marca's Respect electric insecticides are thus likely to continue to gain share in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Czech Republic?
* What are the major brands in Czech Republic?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Czech Republic?

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You may also be interested in these related reports:

- Home Insecticides in Dominican Republic
- Home Care in the Czech Republic
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- Home Insecticides in Japan
- Home Insecticides in Turkey

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