New Market Research Report: Juice in Vietnam

Juice registered similar growth rates in off-trade current value and volume terms during 2015. Consumers’ growing health-consciousness continued to boost the performance of juice in 2015, given its high content of vitamins, amongst others. This attracted consumers who were shifting from carbonates or other soft drinks and were demanding healthier beverages. Consequently, 100% juice also accounted for the strongest off-trade volume growth within juice during 2015.

Competitive Landscape

Suntory PepsiCo Vietnam Beverage saw a decline in its off-trade volume share in juice to 23% in 2015, although it retained its lead. Fierce competition within juice continued to challenge Suntory PepsiCo Vietnam Beverage in 2015, especially as it is present in juice drinks rather than 100% juice, which is a key growth category due to consumers’ health-consciousness.

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- http://www.fastmr.com/prod/1128294_juice_vietnam.aspx?afid=301

Industry Prospects

Juice is expected to record off-trade value growth at constant 2015 prices and off-trade volume growth over the forecast period. Consumers’ growing health-consciousness will remain the key driver of growth in juice, as they look for healthier beverages. Manufacturers will also invest more strongly in product innovation in order to create novelty for consumers and better compete within juice.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Vietnam?
* What are the major brands in Vietnam?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
* What is the key on-trade distribution for fruit juice and vegetable juice in Vietnam?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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