"Bleach in Russia" Published

Although bleach registered a 6% increase in current value sales in 2015, it saw a further retail volume decrease of 8%. Bleach consumption in Russia reflected the trends in the majority of other categories, where bleach is usually replaced by other, more sophisticated products, such as multi-purpose cleaners in surface care and toilet liquids in toilet care.

Competitive Landscape

Procter & Gamble, with its flagship brand Ace, led bleach in Russia with a 21% share of retail value sales in 2015. In general, the competitive landscape is fragmented, with a number of local brands offering this comparably cheap product to Russian consumers.

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Industry Prospects

Bleach is projected to see further decreases in retail volume sales and value sales at constant 2015 prices over the forecast period. This is due to the migration away from an old-fashioned product that younger generations of Russians do not have an attachment to, or a habit of using. Furthermore, bleach will find itself in direct competition with surface care, toilet care and laundry care products that offer the same function. These three home care categories benefit from much higher development resources than bleach.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Russia?
* What are the major brands in Russia?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Russia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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