Juice in Singapore - New Market Report

100% juice posts dynamic 6% growth in off-trade volume terms as the coconut water craze picked up in early 2015. Marketed as drinks with natural hydrating properties, coconut water quickly became a hit among consumers who exercise regularly, especially those who practise yoga. Besides, coconut water is claimed to be sugar-free, fat-free, gluten-free, and cholesterol-free, making it more appealing to consumers with all kinds of diets.

Competitive Landscape

Malaysia Dairy Industries Pte Ltd retained its leadership in juice in 2015 with a 28% off-trade value share. This can be attributed to aggressive marketing campaigns as well as the strength of the Peel Fresh brand in nectars and the Marigold brand in 100% juice. In addition, the company actively pushed for its 100% juice range by leveraging on the government’s attempt to encourage the purchase of Healthier Choice products.

Industry Prospects

With the growing health and wellness trend, stiff competition is expected, especially from other healthy drinks, such as RTD tea and bottled water. Besides the usual price discounts and giveaways, manufacturers will also attempt to engage health-conscious consumers more actively by promoting the health benefits of juice.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Singapore?
* What are the major brands in Singapore?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
* What is the key on-trade distribution for fruit juice and vegetable juice in Singapore?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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