Market Report, "Home Insecticides in Kenya", published

The high prevalence of malaria in Kenya saw intensified marketing drives by manufacturers. Kenyans were encouraged to protect themselves from mosquitoes due to the predicted prolonged rainy season in 2015. Manufacturers used television and billboard advertisements as well as in-store branding to create awareness, promoting product sales.

Competitive Landscape

Reckitt Benckiser East Africa maintained its lead in home insecticides in 2015, with a value share of 40%. It was followed at a distance by SC Johnson & Sons Kenya and Kapi with value shares of 7% and 5% respectively.

Industry Prospects

Rising disposable incomes and increased product quality are set to promote value and volume growth in home insecticides over the forecast period. Consumer spending is expected to rise due to the increased knowledge and product awareness gained from heightened marketing campaigns, the availability of affordable products, and the wider variety of products included within these product ranges. As a result, home insecticides is forecast to see a value CAGR of 4% at constant 2015 prices over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1127021_home_insecticides_kenya.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Kenya?
* What are the major brands in Kenya?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Kenya?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Home Insecticides in Japan
- Home Insecticides in Turkey
- Home Insecticides in Morocco
- Home Insecticides in Russia
- Home Insecticides in South Korea