Newly released market study: Homeshopping in Colombia

From: Fast Market Research, Inc.
Published: Sun Mar 20 2016

The poor reputation of products offered through homeshopping, along with the lack of trust in the quality and effectiveness of merchandise offered, contributed to the poor performance of the channel during the review period, recording negative growth rates. On the other hand, internet retailing has a negative impact on homeshopping, since consumers can find a wide variety of products through this channel, along with different price ranges that suit their budgets, as well as appealing promotions.

Competitive Landscape

In 2015, Televentas SA continued to lead with a 47% value share. Although the company has developed a multichannel strategy, by opening bricks-and-mortar stores and offering online sales, it continues to display negative results.

Industry Prospects

It is expected that over the forecast period, homeshopping will continue to decline with a value CAGR of -3% at constant 2015 prices. The lack of confidence regarding the quality of the products offered, more informed consumers, along with the competition from internet retailing, will all contribute to the declining path of homeshopping. However, companies will continue to use late night television hours to promote their products. Despite some companies having both bricks-and-mortar stores and online sales, this will not be enough to reverse the trend. Consumers in general do not trust the companies and most have a negative image, regardless of the channel used to sell the products.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Colombia?
* What products continue to sell well through the homeshopping channel?
* How is the homeshopping channel being affected by the growth of internet retailing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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