Just Published: "RTD Tea in France"

In a heatwave French consumers tend to drink more soft drinks than usual, particularly bottled water and RTD tea. Given the exceptionally warm weather in the spring and summer, 2015 was logically a great year for RTD tea. In July 2015, most players announced impressive value growth during the first half of the year. Thus, total volume sales of RTD tea increased by 7% in 2015, driven by the performance of still RTD tea and sales in the off-trade channel. This was better growth compared with the CAGR achieved over the review period.

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Competitive Landscape

Accounting for three quarters of value sales, Unilever France almost monopolised off-trade sales of RTD tea in 2015. With its Lipton Ice Tea and Liptonic brands, this player ranked first in both the off-trade and on-trade channels. On-trade, some establishments sell only Lipton Ice Tea as an RTD tea brand, because it is the only brand people ask for. During the review period Unilever France managed to revive Liptonic, which was a successful brand in the 1980-1990s, which declined until 2009, after which the company decided to support it again, with success.

Industry Prospects

Most players remain confident in the potential for RTD tea in the coming five years. It is perceived as healthy, and is increasingly preferred by consumers to other soft drinks, such as carbonates. In addition, consumers need to limit their alcohol consumption when driving, which will help to stimulate on-trade sales of RTD tea. Perceived as healthier, especially thanks to the offer of products which are stevia-based, consumers are likely to prefer RTD tea to other soft drinks, including carbonates and alcohol.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in France?
* What are the major brands in France?

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