New market study, "Mixed Retailers in Malaysia", has been published

The growing sophistication of young consumers is driving them to look for branded products. This trend is being driven by increasing exposure to international brands and trends, via the internet and overseas travel, which is positively impacting the performance of mixed retailers in the country.

Competitive Landscape

AEON Co (M) Bhd remains the leading mixed retailer in Malaysia, with a retail value sales share of 28% in 2015. The company also saw the largest increase in retail value sales share of one percentage point in 2015, up from 27% in 2014. The company’s leading position in mixed retailers is based on its strong leadership of departments stores, the dominant channel in the category. The company targets a wide consumer base through its outlets, offering products from the low-to-mid-price segments, which are affordable to the majority of consumers.

Full Report Details at
- http://www.fastmr.com/prod/1127972_mixed_retailers_malaysia.aspx?afid=301

Industry Prospects

Mixed retailers is projected to register slower sales growth at constant 2015 prices over the forecast period compared to the review period. However, the convenience of one-stop shopping and the wider product portfolio carried by outlets in this channel will continue to support the performance of mixed retailers, especially in light of hectic consumer lifestyles and growing demand for international brands. Players in the category will continue to focus on improving their product portfolios, in order to cater to evolving consumer demands and needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Mixed Retailers channel in Malaysia?
* Who are the leading retailers in Malaysia?
* How are mixed retailers competing against the growth of grocery retailers?
* Are consumers switching towards value retailers or moving upmarket?

Reasons to Get this Report

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