"Air Treatment Products in Australia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sun Mar 20 2016

Summer 2014/2015 was the fifth warmest on record in Australia, which continued the progression of warm seasons which have prevailed in Australia since mid-2012. National maximum temperatures were above average across most of Western Australia, South Australia, northern Queensland, Tasmania and the inner regions of the east coast. Air treatment appliances increased in volume by 5% over the course of the year, with cooling also increasing by 5% in volume.

Competitive Landscape

Hunter Pacific International remained the leading player within air treatment products in 2015 with a 12% volume share, followed by De’Longhi Australia with 10%. Both companies lost volume share in the category in 2015, while the likes of Martec Ceiling Fans and Shriro Australia experienced growth in their volume shares. The increased fragmentation of the category means that the competitive landscape continues to evolve and there are no strong leaders in air treatment products in Australia

Full Report Details at
- http://www.fastmr.com/prod/1126465_air_treatment_products.aspx?afid=301

Industry Prospects

Air treatment products is set to see further positive volume growth over the forecast period, rising at a CAGR 4%. This growth is set to be primarily driven by replacement sales, with consumers looking for new products that are longer lasting and more energy efficient. Air treatment products is still a category in its infancy in Australia, and it thus offers plenty of opportunity for growth. The entry of high-profile players such as Dyson and the growing focus of health and wellbeing products are set to further boost volume sales in the category over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Australia?
* What are the major brands in Australia?
* Are split air conditioners taking share from room and window units?

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Contact Name: Bill Thompson
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