Air Care in Slovakia - New Market Study Published

For many Slovak consumers, air care is perceived as not highly needed and they would rather invest in other products that make their lives easier and otherwise seem more important. However, due to rising promotion of air care, more consumers are embracing these products. Moreover, once consumers start to use air care within their households they often use them regularly, which supports sales growth of the category. Value sales of air care grew by 1% in 2015.

Competitive Landscape

Three companies within the competitive landscape of air care are significantly ahead of their competitors and fight for the leading position. SC Johnson was the leading player in air care with a value share of 24% in 2015 due to strong promotion of its Glade/Brise brand, which has made it well known amongst Slovak consumers, and also to its wide product portfolio, being present in almost every category of air care.

Full Report Details at
- http://www.fastmr.com/prod/1126863_air_care_slovakia.aspx?afid=301

Industry Prospects

Value sales of air care are expected to see positive improvement over the forecast period. Further new product developments, a rising number of products on the market and strong promotion will attract more consumers to use air fresheners in their households. Therefore, the category is expected to grow at a value CAGR of 2% at constant 2015 prices between 2015 and 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Slovakia?
* What are the major brands in Slovakia?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Air Care in Japan
- Air Care in Thailand
- Air Care in Turkey
- Air Care in the Czech Republic
- Air Care in Norway