New Market Research Report: Juice in Belgium

In 2015, juice sales declined by 2% in off-trade volume terms and by 3% in on-trade volume terms. This was worse than the average performance recorded during the review period. Sales of juice products that were presented on the shelves at an ambient temperature, which represents the largest proportion of product in the overall juice category, declined. This stems from the fact that Belgians were looking to consume convenient chilled juice.

Competitive Landscape

Coca-Cola Enterprises Belgium SPRL led a highly fragmented category in off-trade value terms in 2015, posting a 12% value share. While private label is the leader in volume terms overall, Coca-Cola Enterprises Belgium is the leader in volume terms amongst the branded companies. The company’s Minute Maid brand continues to perform well with a stable share.

Full Report Details at
- http://www.fastmr.com/prod/1128249_juice_belgium.aspx?afid=301

Industry Prospects

Juice is expected to decline both in volume and value terms at constant 2015 prices over the forecast period. Private label products are expected to progress and increase their quality offer, while the category will compete more with other soft drinks categories due to the increasing demand for more natural ingredients. Within the on-trade channel, unpackaged juice will continue to evolve and pose an increasing threat to packaged juice.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Juice industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Juice industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Juice in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Juice in Belgium?
* What are the major brands in Belgium?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
* What is the key on-trade distribution for fruit juice and vegetable juice in Belgium?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Juice Market in Europe 2015-2019
- Global Juice Report 2015 ; Comprehensive Analysis of Trends in the Global Juice Market Including Long-term Forecasts
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- Juice in the Netherlands
- Juice in France